Watch Simon Vaughan at Social Connections VI: ‘Social Software adoption – Moving from ROI to ROB (Reworking of Behaviour!)’

For the first time at Social Connections VI, we recorded every single session in glorious HD video – opening and closing sessions, keynotes, breakouts and even our ‘Pardon the Interruption’ panel. This was a huge (and expensive) undertaking but one that we think will be massively valuable in terms of increasing the volume of IBM Connections information and education available to the community.

Next to be highlighted is a session from our Case Study track delivered by Simon Vaughan. Simon consults for OiC, is a founder member of Social Connections and is an IBM Champion.

His session brief was as follows:

So you have spent time evaluating a Social platform for your organisation, the final phase is to get business sign off to proceed. In order to get sign off, you are asked to show what ROI your company will achieve from implementing a Social platform…

This session will give you some real life examples that have been used to help get final sign off for proposals. Once over the line, this session will also be of value to organisations who have adopted IBM Connections and want to hear about some innovative use cases they could utilise in their environment. Based on the highly successful ‘Social patterns / Use cases’, Business Value Assessment models used by IBM and the ‘Social Software adoption wheel’, you will be provided with some real life examples of why ROI is important BUT why the real benefit from your Connections implementation will be to helping drive cultural change within the organisation and implementing ROB (Reworking of Behaviour!).

Here’s the session – it’s in full HD and clocks in at 29 minutes, so make it full screen and enjoy!

Social Software adoption – Moving from ROI to ROB (Reworking of Behaviour!), Simon Vaughan  from the Social Connections VI channel, by Social Connections.

All the main tent sessions from the first day of Social Connections VI are now available on the event channel, and the remainder of the sessions will be published over the next few weeks (that’s the downside of HD-quality recordings – they take a while to upload!).

Stuart McIntyre

Stuart McIntyre

Social Business Strategist at Social 365
Social Business Strategist, CTO of Social365, podcaster, blogger, conference speaker and founder of Social Connections.
Stuart McIntyre

@StuartMcIntyre

Community #strategist, #solopreneur, #influencer, Jive & IBM advocate, analyst, blogger and podcaster (@wtf_tech). Husband, father of four and foster carer.
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Stuart McIntyre
Stuart McIntyre