Rob Novak has been working with IBM technologies for 25 years. As a technologist, he helped build software and tools to enhance collaboration, analytics and business processes worldwide. As a consultant he has improved the condition of some of the largest companies worldwide. As a speaker, he has delivered more than 400 sessions and keynotes on a variety of topics. As a thought leader and 8-year IBM Champion, he has both contributed and challenged ideas to help organizations make more informed, better critical decisions – whether on product development, marketing, partner relations, sales, or community. He has multiple advanced degrees and completed his doctoral studies, which lends to the slight academic opening of his talks. As a close follower of Watson technology since 2011, Rob has been once again in learning mode, and is ready to share.