Marta Alvarez de la Campa is Marketing & Communications Manager at Eurapco, a unique strategic alliance of insurance companies. She holds a Master Degree in Advertising & Public Relations and a Master in Business Administration. Marta is originally from Sevilla, Spain and lives and works in Zurich since 2011. In her career Marta has worked mainly in Marketing and Project Management roles and counts with over 12 years of experience. She is responsible for the implementation and strategy of the Social Connections Platform of Eurapco and she is passionate about helping organisations change the traditional way of working. She is also a proud IBM Champion in the year 2019.