The typical perception of Big Data, Analytics, and Predicative/AI is that only the big companies can reap the benefits. Many believe they need a data warehouse, expensive reporting software, & an army of data scientists to get any value out of effort and cost. This session will explore and debunk that myth and showcase how companies of any size can participate. While there are many maturity models available, most are not designed to be practical guides to solving common business problems. Because of the explosion in cloud services, the barrier to entry has eroded significantly. We will look at some practical steps to access these capabilities and provide examples to where market-leading and growth companies have seen large benefits. Attendees will walk away with broader understanding of what’s possible to move their company through the journey in 2017. We will take a close look at IBM Watson solutions and how they integrate with IBM Collaboration and Social solutions.